Prompts are commands in text form that AI is able to comprehend and respond to. They are essentially a way to specify what you expect the AI to accomplish for you and in what manner. A prompt can include a mix of questions, statements, definitions, instructions, input data, and role assignments to give the AI additional context (for example, assigning the AI the role of a detail-oriented head of IT with 15 years of experience when asking it to respond to a data security question)
💡 ChatGPT ≠ GPT.
For those unfamiliar with generative AI, it can be overwhelming to understand the various acronyms. GPT, short for Generative Pre-trained Transformer, is a group of NLP models created by OpenAI. These models power generative AI technologies like ChatGPT.
Prompt best practices
Before you get started with AI prompts, here are a few things to keep in mind:
- Finding the right prompt may not be easy. While there are plenty of AI prompts available online, it may take some trial and error to determine which one works best for your specific needs.
- Clearly define what you want to achieve. A general rule to follow is that the response will match the level of specificity in the prompt. Sometimes, it may be better to provide less detail, such as when generating blog post ideas to get a wider range of responses. However, for more complex tasks like creating a sales playbook or chatbot script, more detailed prompts will be necessary.
- The accuracy of the output is dependent on the quality of the input. AI technology can speed up processes, but it is essential to carefully craft your prompts to avoid receiving unclear, inaccurate, irrelevant, or off-target responses.
- Make sure to do your homework. AI carries out three main functions: data processing, pattern recognition, and prediction generation. It does not have built-in fact-checking capabilities, which is why it is crucial to thoroughly verify accuracy by yourself.
- Remember to continuously test. Concerns about AI becoming too powerful often stem from the fact that AI learns from processing new data. Regularly testing and refining different sets of instructions with AI can lead to more reliable outcomes over time, enhancing the AI’s use case in the world of sales. Experimenting with synonyms can also help when you feel stuck.
The secret to effective prompts
When beginning to explore a new technology, it is common to start with basic experiments.
However, to fully utilize generative AI, experts advise that prompts should be detailed and precise.
By providing a thorough description with background information, goals, and target audience, you will enhance the quality of the results.
Prompts for creating a sales campaign
#1 Personalizing cold outreach
There are some effective methods for engaging cold leads: addressing their specific challenges and showcasing your knowledge of them through tailored information. This approach can yield positive results.
Write a friendly, conversational introduction to [Tal Baker Philips, Sales Leader at lempire] that is no longer than 200 words. In the body, include 3 ways [Zapier] can help with [Simon]’s exact pain points, derived from the [prospect]’s LinkedIn bio [LinkedIn profile URL].
#2 Outreach email sequences
Providing AI with information about your target audience or group of potential customers can enhance the effectiveness of outreach campaigns, moving beyond simply sending individual emails.
Imagine you’re a [BDR] who needs to write cold outreach emails targeting [Content Marketing Managers] in [HR SaaS companies] about your product, an [AI content editing service]. You want to offer a [custom demo] of your service to [Content Marketing Managers]. Write a [6-email outreach sequence] that explains how our solution works, the top 3 benefits of our solution for [Content Marketing pros], and offer a [custom demo] as the main CTA in all emails.
#3 Improving CTAs (calls to action)
At times, your emails may be all set and ready to go, but you might require assistance with crafting that last, essential call-to-action. Keep in mind that the more data you provide to AI, the more beneficial the result will be.
Write 3 calls to action for the following outreach email. Ensure each CTA directs the recipient to take a specific action or next step. Use a friendly but assertive tone. Keep the writing concise and clear. Each CTA should be up to 5 words.
Outreach email: [Paste]
Prompts for sales calls
#4 Outperforming the competitors
AI excels in situations where you are struggling to express your thoughts in a different manner. However, it is crucial to verify all information as the choice of words can impact the outcome.
You are an experienced sales representative for [ClickUp]. You are looking to win over a project manager who previously used [Trello] for all their [project management] needs but hated that they couldn’t integrate with Google Drive, or customize their workspaces. Write a list of 5 talking points that would be helpful to convince the customer to move to [ClickUp].
#5 Addressing common objections
Salespeople can increase their chances of closing deals by combining personal information with the research capabilities of AI to provide persuasive talking points that engage prospects and lead to successful sales.
You’re a detail-oriented and customer-focused [sales rep] for [Lever, an applicant tracking system]. You’re about to get on a sales call with an [HR leader] whose BIO is pasted below. Use this information to create talking points for the call that overcome [4 common objectives] prospects have about [Lever], based on reviews found on G2.com.
BIO: [paste bio]
#6 Asking the right questions
Asking quality questions is essential in obtaining crucial answers, such as securing sign-ups this month. AI is ideal for formulating these inquiries effectively.
You’re a highly organized sales rep who’s been in the [technology] industry for 10 years. You studied customer psychology during your time at Harvard University. Using the customer data and product information shared below, create a 300-word sales script that asks insightful questions and highlights your product, [Sampler.io]. The goal of your questions should be to find out how to best sell your product.
DATA: [Paste data]
PRODUCT: [Add your product’s description]
Prompts for drafting cold email subject lines
#7 Free offer
Giving something is the most effective method to receive something in return. This is the reason why having something to offer can boost your open rate. Countdown timers are commonly used in conversion strategies because people are afraid of missing out, particularly when it involves getting something for free!
Imagine you’re a sales representative for [Mailchimp, an email marketing company,] that wants to win over a new customer in the [florist] category [by the end of the month]. You want to offer them [a free month to test out the premium account]. Write 5 subject lines that get the customer to open your email.
#8 Breaking the ice
Whether you want to believe it or not, AI can actually have a subtle sense of humor. This can be a great way to stand out among the numerous sales emails flooding people’s inboxes. If it aligns with your brand’s tone, feel free to experiment with creative ideas that disrupt the usual.
You are an account executive from a company that sells [bidets] called [TUSHY], and you’re trying to get the attention of the [CEO] of a [bathroom retailer] named Mike. Write 3 subject lines using the most catchy, effective copywriting techniques used by conversion copywriters that will make Mike laugh.
#9 Pain points
On occasion, you can provide AI with additional details about potential customers, such as the example below (including customer frustrations!) regarding marketers’ lack of proficiency with numbers.
Write 5 options for a gripping subject line that introduces [Xero, an accounting software for small businesses], to a potential client, a [small marketing agency]. Make sure they’re human-sounding and valuable. Don’t sound pushy or salesy. Include a mention of [not being good with numbers, but with words].
Prompts for writing LinkedIn outreach messages
#10 Talking about a prospect
Everyone enjoys talking about their own interests and what excites them, which is why personalized AI chat prompts for sales reps can be so effective. This prompt will certainly grab their attention and place you at the top of their inbox.
Write a short, upbeat message no longer than 100 words to [John Doe, Head of Growth Marketing at Beverage Co] about his most recent POST on LinkedIn. Make sure the first 7 words catch their attention. Use this post as a talking point to plug your [eCommerce business]. Sign off cheerfully and ask to schedule a call as the final CTA.
POST: [Paste the post from LinkedIn here.]
#11 New job position
To establish a good connection with your prospect, you can make use of their strategic business moves.
Write a short, 50-100 word message to [Graham, the content marketing manager] at [Benevity], congratulating them on their new position. Based on their profile summary, ask how your [Content Marketing Agency] can help in the new company, and list the top 3 ways [Content Marketing Agencies] can help in-house [content marketing managers] look great to their boss.
PROSPECT: [Paste linkedin URL.]
#12 Congratulating about a company win
A recent update provides a great opportunity to initiate a conversation with a potential customer. By highlighting the unique features that the update brings to your product, you can demonstrate how these features can benefit the user.
You’re an account executive at [Hubspot, a popular CRM] who is trying to win over the [Head of HR] at a big [talent agency]. Write an enthusiastic yet professional message congratulating the Head of HR on their [recent acquisition of a small group of companies], and offer the top 5 ways a CRM can help talent agencies, especially now that they’re growing their employee headcount.
Company update: [Paste here]
Conclusion
These 12 prompt suggestion will greatly help you in discovering how to effectively instruct AI to provide you with the necessary tools to create the most efficient automated foundation for initiating outreach. After that, you can utilize your skills to successfully close deals.
By utilizing Salesloop and AI, you can quickly generate a personalized outreach sequence to streamline the process of creating AI-powered campaigns.
FAQs
Q: What are AI prompts for sales teams?
A: AI prompts for sales teams are generated text prompts created by using AI technology, such as ChatGPT, to assist sales professionals in their sales activities.
Q: How can AI prompts boost sales efficiency?
A: AI prompts can boost sales efficiency by providing useful prompts and suggestions to sales reps, helping them in prospecting, creating sales conversations, and achieving their sales goals.
Q: What is the power of AI in sales and marketing?
A: AI in sales and marketing can help sales teams leverage the power of AI to make more sales, improve their sales process, and enhance their overall sales and marketing strategies.
Q: How can sales teams use generative AI tools like ChatGPT for sales prospecting?
A: Sales teams can use generative AI tools like ChatGPT for sales prospecting by generating AI prompts that can be used in cold outreach, sales meetings, and developing effective sales conversations with prospects.
Q: How can AI prompts help sales professionals in writing calls to action?
A: AI prompts can assist sales professionals in writing calls to action by providing suggestions on creating compelling and effective calls to action that resonate with potential customers.
Q: What are the benefits of using AI prompts for marketing teams?
A: AI prompts for marketing teams can help in creating sales-focused content, improving lead generation efforts, and enhancing the overall marketing strategies by leveraging the power of AI technology.
Q: How can AI tools like ChatGPT be utilized to boost sales and marketing efforts?
A: AI tools like ChatGPT can be utilized to boost sales and marketing efforts by providing AI prompts that help in improving sales conversations, generating leads, and enhancing the customer engagement experience.
