12 Best Intent Data Providers for B2B Outreach in 2025

In today's competitive B2B landscape, waiting for leads to find you is a losing strategy. The most successful sales teams are proactive, engaging prospects the moment they show buying signals. This is where intent data comes in: it's the crucial tool for identifying companies actively researching solutions like yours. Without it, your outreach is less targeted, wasting resources on prospects who aren't ready to buy.

This guide cuts through the noise to provide a detailed breakdown of the top intent data providers available today. We move beyond marketing jargon to offer an honest assessment of each platform’s core features, ideal use cases, and potential limitations. Understanding and prioritizing these high-intent leads is a critical first step. The process becomes even more powerful when you pair this data with robust lead scoring software to systematically rank your best opportunities.

Our goal is to help you find the right solution for your specific needs, whether you're a solo freelancer, a growing B2B sales team, or an enterprise organization. For each provider on our list, including platforms like ZoomInfo, Bombora, and 6sense, we provide screenshots, direct links, and practical insights. You'll get everything you need to choose the right partner, fuel your sales engine, and connect with buyers who are actively looking for you.

1. Salesloop | Managed Service

As a premier choice among intent data providers, Salesloop’s Managed Service offers a powerful, turnkey solution for B2B teams aiming to accelerate their sales pipeline without the heavy lifting of in-house campaign management. It distinguishes itself by not just providing raw data, but by transforming high-value intent signals into tangible sales opportunities. This is an ideal solution for organizations that prioritize results and expert execution over direct, hands-on platform control.

The service's core strength lies in its sophisticated use of diverse intent triggers. It moves beyond basic firmographics to identify prospects displaying active buying behavior, such as companies that just received funding, are posting relevant job openings, or exhibit specific activity on LinkedIn. This multi-pronged approach ensures that outreach is not only targeted but also exceptionally timely.

Salesloop | Managed Service

Core Strengths and Use Cases

Unlike self-managed platforms where the user is responsible for strategy and execution, Salesloop combines its automation technology with a team of outreach experts. They handle everything from prospect segmentation and crafting personalized messaging sequences to continuous A/B testing and optimization. This "done-for-you" model is particularly beneficial for small to medium-sized sales teams lacking the bandwidth or specialized expertise for complex campaign management.

Practical Application: An SaaS company targeting growing tech startups can use the service to automatically identify and engage companies that recently announced a Series A funding round. Salesloop’s team would then craft a hyper-personalized outreach sequence congratulating them and positioning the SaaS product as a key tool for scaling their operations, leading to a directly booked meeting on the sales rep's calendar.

Key Features & Considerations

  • Multi-Source Intent Data: Leverages job postings, funding announcements, and LinkedIn activity to create a holistic view of prospect intent.
  • Fully Managed Service: End-to-end campaign execution, including messaging, automation, and performance tracking.
  • Persona-Based Personalization: Experts craft bespoke outreach sequences for different buyer personas to maximize engagement.
  • Transparent Reporting: Weekly performance reports and directly booked meetings provide clear visibility into ROI.

Best For: Teams seeking to outsource outreach operations and focus purely on closing pre-qualified, high-intent leads.

Pros Cons
Leverages multiple high-value intent sources for timely outreach. Higher investment cost ($2,000 per campaign) than self-service tools.
Fully managed service reduces manual workload and need for in-house expertise. Limited direct control over day-to-day campaign messaging tweaks.
Directly books meetings, accelerating pipeline growth and demonstrating clear ROI.

Website: https://salesloop.io/service/

2. ZoomInfo

ZoomInfo has evolved far beyond a simple contact database, establishing itself as a comprehensive B2B intelligence platform where intent data is a core, integrated component. While many know it for its vast repository of direct dials and email addresses, its strength as an intent data provider lies in how seamlessly it weaves buying signals into existing sales and marketing workflows. Users can identify companies actively researching solutions like theirs and immediately access the contact information for key decision-makers within those accounts, all in one interface. This eliminates the common friction of sourcing intent signals from one platform and contact data from another.

ZoomInfo

What makes ZoomInfo a standout choice is its actionable nature. The platform's native integrations with major CRMs like Salesforce and HubSpot, along with its robust workflow automation, allow teams to act on intent spikes almost instantly. A practical tip is to build "Scoops," which are custom-filtered alerts for specific intent topics, and have them automatically push new, in-market contacts into a dedicated sales cadence or marketing nurture sequence.

Key Details & Use Case

  • Best For: Sales and marketing teams that need an all-in-one solution for identifying, researching, and contacting in-market accounts.
  • Pricing: Custom-quoted annual subscriptions based on license count and feature sets. Not suitable for casual or low-volume users.
  • Unique Offering: The combination of first-party contributory data with third-party intent signals provides a layered view of an account's buying journey.
  • Limitation: While powerful, its intent data is sourced from third-party bidstream data, meaning your competitors using similar tools might see the same signals.

Website: https://www.zoominfo.com

3. Demandbase

Demandbase has carved out its niche as a leader in Account-Based Marketing (ABM), and its platform is built around using powerful intent data as the fuel for highly targeted campaigns. It moves beyond simply identifying which companies are searching for keywords and instead focuses on the entire buying committee within a target account. The platform uses AI to analyze real-time intent signals from a vast network, helping marketing and sales teams understand not just what an account is researching, but who inside the account is showing interest and how engaged they are. This provides a holistic view of an account's readiness to buy.

Demandbase

What makes Demandbase a top-tier intent data provider is its unified Go-to-Market platform, which includes dedicated Advertising and Sales Intelligence Clouds. A practical tip is to use its journey-stage data to create dynamic audiences, serving personalized ads to accounts in the awareness stage while simultaneously alerting sales reps when an account moves into the decision-making stage. This synchronized approach ensures that marketing and sales efforts are perfectly aligned and based on the same intelligence, maximizing impact.

Key Details & Use Case

  • Best For: Mature B2B marketing and sales teams committed to an account-based strategy that requires deep, account-level intelligence.
  • Pricing: Custom-quoted annual packages based on database size and product modules. It is an enterprise-grade investment.
  • Unique Offering: Its proprietary Account Intelligence Graph, which uses AI to map out buying committee relationships and engagement across the entire web.
  • Limitation: The platform is incredibly comprehensive, and its extensive functionality can present a steep learning curve for new teams.

Website: https://www.demandbase.com

4. Bombora

Bombora is a leader among intent data providers, distinguished by its unique data collection method. It gathers consent-based B2B intent signals from a proprietary, cooperative network of over 5,000 premium publisher websites. This model means that when a company's employees consume content related to specific business topics across this network, Bombora captures those signals to indicate purchase intent. The platform’s strength lies in the quality and exclusivity of this data, offering insights that are often unavailable through standard bidstream sources.

Bombora

What makes Bombora a go-to choice is its Company Surge® data, which identifies businesses that are researching topics relevant to your products and services more than they normally do. This "surge" is a powerful indicator of active interest. A practical tip is to integrate Bombora's data directly into your marketing automation platform to create dynamic audience segments, allowing you to target surging accounts with tailored advertising and content before they even visit your website. Learning more about the nuances of B2B intent data can help maximize this strategy.

Key Details & Use Case

  • Best For: Marketing teams focused on account-based marketing (ABM), advertising, and top-of-funnel content personalization.
  • Pricing: Custom-quoted subscriptions; often accessed via channel partners and integrated platforms rather than direct purchase.
  • Unique Offering: Its cooperative data model provides exclusive, consent-based intent signals, with Bombora claiming over 70% of its data is unique to its platform.
  • Limitation: The data relies on third-party cookies, which face an uncertain future. Also, accessing its full power typically requires integration with other martech tools.

Website: https://bombora.com

5. 6sense

6sense distinguishes itself by positioning its platform not just as a source of data, but as a comprehensive Account Engagement Platform powered by AI. It moves beyond simply identifying companies showing intent; it aims to uncover anonymous buying behavior across the web and connect it to specific accounts. This allows marketing and sales teams to see the entire buying journey, from initial research on third-party sites to engagement on their own website, often before a prospect ever fills out a form. The platform is built to prioritize accounts, predict their stage in the funnel, and recommend the best actions.

6sense

What makes 6sense a leader among intent data providers is its predictive AI modeling. It doesn't just show you who is researching; it scores accounts based on their likelihood to buy. A practical tip is to leverage 6sense's dynamic audience segments to power highly targeted advertising campaigns, focusing budget only on accounts that are "in-market." This shifts the strategy from broad-net casting to precise, account-focused engagement, ensuring resources are spent effectively on prospects ready for a conversation.

Key Details & Use Case

  • Best For: Mature B2B marketing and sales organizations committed to an account-based marketing (ABM) strategy.
  • Pricing: Custom-quoted annual packages based on database size and feature set. It is an enterprise-level investment.
  • Unique Offering: The ability to uncover anonymous web traffic and match it to accounts, providing a dark-funnel view that other platforms miss.
  • Limitation: The advanced capabilities and deep integration required mean there is a significant learning curve and a need for strong internal alignment to maximize ROI.

Website: https://6sense.com

6. Cognism

Cognism has carved out a strong position among intent data providers, particularly for teams requiring globally compliant contact data fused with actionable buying signals. Its platform excels at combining a vast, phone-verified B2B database with real-time intent data powered by Bombora. This integration allows sales and marketing professionals to not only identify which companies are actively researching their solutions but also to immediately access accurate, GDPR-compliant mobile numbers and email addresses for key contacts within those accounts. This focus on data quality and international compliance makes it a reliable choice for teams prospecting in Europe and North America.

Cognism

What sets Cognism apart is its emphasis on verified data accuracy, especially its "Diamond Data" feature, which provides phone-verified mobile numbers. A practical tip for users is to create target account lists based on Bombora's intent spikes and then use Cognism's Chrome Extension to enrich those profiles directly within LinkedIn or a company website. This workflow streamlines the process of moving from a high-level signal to a direct conversation, significantly reducing research time and increasing call connection rates.

Key Details & Use Case

  • Best For: B2B sales teams that need high-quality, globally compliant mobile numbers and email data to act on intent signals, especially those targeting European markets.
  • Pricing: Custom-quoted annual packages based on data needs and license count; generally positioned for established teams rather than solo users.
  • Unique Offering: The combination of Bombora's intent data with its own phone-verified "Diamond Data" provides a powerful one-two punch for outreach.
  • Limitation: The platform's premium pricing model can be a significant investment, potentially placing it out of reach for smaller businesses or startups.

Website: https://www.cognism.com

7. Lead Forensics

Lead Forensics operates in a specific niche of intent data, focusing on identifying the anonymous companies visiting your own website. Rather than tracking broad, third-party web activity, it provides high-intent signals by de-anonymizing your first-party traffic. This allows businesses to see which companies are already exploring their solutions, providing contact information for key individuals at those firms and details about their on-site behavior, like pages viewed and time spent. It transforms passive website traffic into an active, addressable lead list.

Lead Forensics

The platform’s strength is its immediacy and direct relevance. While other intent data providers show you who is researching a topic, Lead Forensics tells you who is researching you. A practical tip is to set up real-time alerts for when high-value target accounts land on critical pages, like your pricing or case study sections. This allows for an incredibly timely follow-up from sales, often while your company is still top-of-mind for the prospect.

Key Details & Use Case

  • Best For: Marketing and sales teams wanting to capitalize on their existing website traffic and identify warm leads who have already shown direct interest.
  • Pricing: Pricing is customized and not publicly available. It typically involves a subscription based on website traffic volume and feature requirements.
  • Unique Offering: Its core function is a powerful form of first-party intent data, identifying engaged companies already on your digital doorstep.
  • Limitation: The platform is entirely dependent on your own website traffic. If your site has low volume, the number of identifiable leads will be correspondingly low.

Website: https://www.leadforensics.com

8. Lusha

Lusha is widely recognized for its high-accuracy B2B contact data, but it has strategically expanded into a robust intent data provider, making it an excellent tool for sales teams. Its strength lies in simplifying the prospecting process by combining accurate contact information with timely buying signals. Instead of just knowing which company is in-market, Lusha tells you who to contact within that company and provides their direct dial and email, streamlining the path from signal to conversation. This makes it particularly effective for sales development representatives who need to act fast.

Lusha

What sets Lusha apart is its user-friendly interface and the popular Chrome plugin, which allows reps to enrich contacts on LinkedIn or company websites instantly. A practical tip is to set up intent alerts for your key topics and use the plugin to quickly qualify and capture contact details for decision-makers at surging accounts. The seamless CRM integration ensures this new, high-intent data is immediately logged and ready for outreach, closing the loop efficiently.

Key Details & Use Case

  • Best For: Sales teams and solo prospectors who prioritize speed and need an easy-to-use tool for finding contacts at in-market accounts.
  • Pricing: Offers a free starter plan with limited credits. Paid plans are subscription-based, with custom pricing for larger teams and API access.
  • Unique Offering: The combination of a highly-rated Chrome extension with intent signals allows for extremely fast and efficient in-workflow prospecting.
  • Limitation: Its data is exclusively focused on the B2B landscape, making it unsuitable for companies targeting B2C markets.

Website: https://www.lusha.com

9. Apollo.io

Apollo.io has rapidly grown from a powerful lead database into a full-fledged sales intelligence and engagement platform where intent data acts as a critical layer. It’s recognized for its vast, verified contact information, but its strength as one of the top-tier intent data providers comes from integrating buying signals directly into its lead generation and outreach workflows. This allows users to not only find companies showing interest in specific topics but also immediately build lead lists and launch multi-channel sequences to those accounts without ever leaving the platform.

The platform's accessibility makes it a powerful choice for teams of all sizes. Apollo democratizes access to intent data, which was once reserved for enterprise-level budgets, by including it in its more affordable plans. A key practical tip is to use Apollo’s intent filters to create dynamic lead lists that automatically populate with new accounts as they begin researching your solution. This approach transforms prospecting from a manual task into an automated, signal-driven process, as detailed in guides on how to automate lead generation.

Key Details & Use Case

  • Best For: Small to mid-sized businesses and sales teams looking for an affordable, all-in-one platform for prospecting, engagement, and intent data.
  • Pricing: Offers a free tier with limited credits. Paid plans are transparently priced per user, with intent data available starting from the Business plan.
  • Unique Offering: The tight integration of a massive contact database, intent signals, email/call sequencing, and a real-time email verifier in one unified platform.
  • Limitation: The platform can have a notable learning curve for beginners due to the sheer volume of features and filters available.

Website: https://www.apollo.io

10. Leadfeeder

Leadfeeder specializes in a crucial, often-overlooked form of intent data: first-party signals from your own website. By installing a simple script, it de-anonymizes your web traffic, identifying the companies visiting your site, what pages they view, and how long they stay. This transforms your website from a passive marketing asset into an active lead generation engine, revealing high-intent accounts that have already demonstrated direct interest in your brand. It bridges the gap between anonymous analytics and actionable sales intelligence.

Leadfeeder

What makes Leadfeeder powerful among intent data providers is its simplicity and focus. Instead of broad, third-party signals, it provides undeniable proof of interest. A practical tip is to set up custom feeds that filter for ideal customer profile (ICP) companies visiting high-value pages, like pricing or case studies. These highly qualified leads can then be pushed directly into your CRM or an outreach tool for immediate follow-up. For those using complementary platforms, it's also worth exploring how to connect Leadfeeder with other sales tools.

Key Details & Use Case

  • Best For: Marketing and sales teams who want to capitalize on their existing website traffic and identify "hand-raisers" in real time.
  • Pricing: Offers a free plan with limited features. Paid plans start at $139/month, scaling with the number of unique companies identified.
  • Unique Offering: Its core function is turning anonymous website visitors into identifiable company leads, a highly specific and valuable form of first-party intent.
  • Limitation: The platform relies solely on your website traffic. If your site has low volume from your target accounts, the data will be sparse.

Website: https://www.leadfeeder.com

11. TechTarget Priority Engine

TechTarget's Priority Engine carves out a unique space among intent data providers by leveraging its massive network of specialized B2B technology publications. Instead of relying solely on third-party bidstream data, it captures first-party intent signals directly from users engaging with its editorial content, webinars, and research. This provides a highly contextual and granular view of buying behavior, showing not just that a company is researching a topic, but exactly what articles they've read or what whitepapers they've downloaded on that topic.

TechTarget Priority Engine

What makes Priority Engine particularly powerful is its focus on purchase-intent. The platform analyzes real-time engagement to identify active accounts and the specific individuals within them who are demonstrating an immediate need. A practical tip is to use its journey mapping capabilities to see how an account's interest has evolved over time, allowing sales to tailor their outreach based on the specific content prospects consumed, leading to a much warmer, more relevant conversation.

Key Details & Use Case

  • Best For: Technology companies that want highly-qualified, first-party intent signals tied directly to specific solution categories.
  • Pricing: Custom-quoted annual subscriptions. Generally positioned for mid-market and enterprise teams with significant budgets.
  • Unique Offering: Its intent data is sourced from its own network of over 140 niche technology websites, providing exceptionally relevant and timely signals.
  • Limitation: The platform's filtering capabilities can feel less extensive than some competitors, focusing more on the quality and depth of its core data.

Website: https://www.techtarget.com

12. IntentData.io

IntentData.io focuses on a straightforward yet powerful premise: delivering high-intent leads bundled with their direct contact information. It carves out its niche by emphasizing transparency in its data sourcing, aiming to give users confidence in the signals they receive. The platform is designed for teams that want to bypass the complexity of interpreting raw intent streams and get straight to actionable, contact-ready leads who are actively researching relevant products and services. Its real-time data delivery ensures that sales teams can engage prospects at the peak of their interest.

IntentData.io

What makes IntentData.io an appealing choice among intent data providers is its simplicity and directness. The user experience is intuitive, allowing for quick setup and deployment without a steep learning curve. A practical tip is to leverage its customizable filters to create hyper-specific lead lists based on narrow intent topics and firmographic data. This helps in feeding SDRs with highly relevant accounts, improving connection rates and the quality of initial conversations.

Key Details & Use Case

  • Best For: Sales teams and marketing agencies looking for a direct source of contact-level, in-market leads without the overhead of a complex analytics platform.
  • Pricing: Pricing is not publicly listed and requires a custom quote based on lead volume and data requirements.
  • Unique Offering: A strong focus on providing not just the "who" (the company) but also the "what" (the specific contact) actively showing intent, shortening the path from signal to outreach.
  • Limitation: The lack of transparent pricing on its website can be a hurdle for teams needing to perform quick budget assessments before engaging with a sales rep.

Website: https://intentdata.io

Intent Data Providers Feature Comparison

Platform Core Features ✨ User Experience ★★★★☆ Value Proposition 💰 Target Audience 👥 Unique Selling Points 🏆 Price Points 💰
Salesloop Managed Service Multichannel automation + expert-driven personalized outreach Fully managed, weekly reports Enterprises & agencies High-intent triggers, booked meetings $2,000 per campaign 💰
ZoomInfo 106M+ profiles, integrations, automated workflows Trusted by Google & Amazon Extensive business & contact data Large enterprises Real-time intent data, wide integrations Variable, enterprise pricing
Demandbase AI-driven ABM, real-time intent, advertising & sales clouds User-friendly, customizable dashboards AI-powered targeting & advertising Enterprises focused on ABM AI-powered account identification Enterprise pricing
Bombora 12,000+ intent topics, cooperative B2B network Integrates with marketing platforms Privacy-compliant unique intent data Marketing teams 70% unique dataset, consent-based data Custom pricing
6sense Predictive AI, multi-party intent, account-level engagement Advanced yet user-friendly Deep behavioral insights Enterprises & marketers AI-powered intent modeling Enterprise pricing
Cognism Global data, real-time Bombora enrichment, CRM integrations International coverage Verified contacts & global reach Sales & marketing teams Phone-verified mobiles, real-time enrichment Mid to high tier pricing
Lead Forensics Real-time visitor ID, keyword insights, lead analysis Easy to use, accurate tracking Anonymous visitor identification SMBs to enterprises Paid search keyword ID, behavior tracking Not publicly available
Lusha Data enrichment, CRM integration, Chrome plugin Good UI and responsive support Quick access to B2B contact data Sales teams Chrome plugin for instant contact access Subscription-based
Apollo.io Contact database, email verification, CRM/marketing integration Large database with intent tracking Comprehensive lead management SMBs to mid-market Real-time email verification Competitive subscription
Leadfeeder Website visitor tracking, engagement ranking, behavior insights Real-time tracking, first-party data Website visitor-to-lead conversion SMBs & marketers Visitor engagement scoring Subscription-based
TechTarget Priority Engine Real-time prospect insights, GDPR compliance, contact details Journey mapping & accurate contacts Targeted prospect research B2B marketers GDPR compliant real-time insights Custom enterprise pricing
IntentData.io Real-time data, CRM integrations, GDPR compliant Intuitive UI, customizable filters Transparent lead sourcing Sales & marketing teams Customizable intent filters Not publicly available

Choosing Your Partner: Making Intent Data Work for You

We've explored a comprehensive landscape of the industry's leading intent data providers, from enterprise-grade ABM platforms like Demandbase and 6sense to more focused solutions like Leadfeeder and specialized managed services like Salesloop. The central takeaway is clear: intent data is no longer a "nice-to-have" but a foundational element of modern, efficient B2B outreach. It represents a paradigm shift from broadcasting a wide, generic net to engaging in timely, relevant conversations with buyers who are actively seeking solutions.

The right partner for your business depends entirely on your unique operational realities. Making the correct choice requires a frank internal assessment before you ever book a demo.

Key Factors for Your Decision

Start by evaluating your internal capacity. Do you have a dedicated sales operations team or a marketing manager with the bandwidth to manage a complex platform, build segments, and create outreach cadences? If so, powerful self-serve tools like ZoomInfo or Apollo.io provide immense control and scalability. However, if your team is lean, focused purely on selling, or lacks the technical expertise, a managed service model becomes a far more strategic investment.

Next, consider your ideal customer profile and market. Are you targeting large enterprises where account-level insights are paramount? Tools like TechTarget's Priority Engine or Bombora, with its Data Co-op, excel here. Conversely, if you're focused on a high volume of SMBs, providers like Cognism or Lusha, which blend intent signals with direct-dial data, might offer a more direct path to revenue.

From Selection to Successful Implementation

Choosing from the top intent data providers is only the first step; successful implementation is where the real value is unlocked.

  • Integration is Non-Negotiable: Ensure your chosen provider seamlessly integrates with your existing CRM and sales engagement tools. A lack of native integration can create data silos and manual work, defeating the purpose of the investment.
  • Establish a Clear Workflow: Define exactly how intent signals will be handled. Who receives the alert? What is the required follow-up time? What sequence or messaging will be used for these high-priority leads?
  • Start Small and Iterate: Don't try to target every intent topic at once. Begin with a handful of high-value topics directly related to your core offering. Measure the results, refine your messaging, and then expand your strategy based on what you learn.

Ultimately, selecting an intent data provider is about forming a strategic partnership. It's an investment in focusing your most valuable resource, your sales team's time, on opportunities with the highest probability of closing. By moving beyond cold outreach and embracing data-driven engagement, you aren't just buying leads; you are buying timing, relevance, and a significant competitive advantage.


Tired of juggling complex tools and want to see results faster? Salesloop.io acts as your dedicated outreach partner, leveraging multiple intent data sources to identify in-market buyers and book qualified meetings directly into your sales team's calendar. Visit Salesloop.io to learn how our managed service can fill your pipeline without the operational overhead.


GET 25% OFF

Use Coupon Code: GRIDOC21
BUY NOW
close-link